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Research papers

Research as a customer experience

SkyTeam is an alliance of 20 different airlines – each with their own strategies, processes and cultures. Their network covers over 1,000 airports and their members serve millions of passengers daily. In this complex...

Catalogue: Congress 2016: #WOW
Authors: David van Dongen, Farrell Styers, Annelies Verhaeghe, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

van Dongen, Styers, Verhaeghe and De Vuyst (2016a, June 15). Research as a customer experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-as-a-customer-experience